People searching for local products tend to have a more direct and specific intent. They use long tail keywords and names of areas/localities or ‘near me,’ indicating they’re closer to making a purchase decision. With our local SEO services, you get access to this traffic, which boosts your conversion rate immensely.
The best thing about local SEO is that it is very cost-effective. Why? Because it is less competitive to rank on local keywords as compared to keywords that are targeted on a global scale. This means you have to spend less on your marketing and for off page SEO Services, as you will have a decent volume and less difficulty on local keywords comparatively.
Getting on top of local services in your locality and being backed by positive online reviews from people from the community creates a sense of trustworthiness and credibility for your brand. You might not be famous on a global scale for the products you offer in a limited coverage area. Still, your brand can make a name in that local coverage area with tactical local SEO servicesโbecoming a community leader.