LinkedIn Update in 2023: Opportunities for Businesses and Professionals

LinkedIn Update in 2023: Opportunities for Businesses and Professionals

Nisha Shafiq

nisha-shafiq

LinkedIn has announced to roll out of 7 new features in 2023. All of these new features that LinkedIn is going to introduce are helpful for everyone. Those features are listed below:

  1. Enhanced Video Accessibility
  2. Job Titles for Standardized Accessibility
  3. Alt Text descriptions addition in images
  4. Job Search Updates
  5. B2B Product Search Updates
  6. Post Scheduling
  7. Content Analytics

 Have a look at those seven new features in detail!

1- Enhanced Video Accessibility

This feature is going to be helpful for people who used to share video content on LinkedIn. One thing about this feature is that LinkedIn will now generate captions of videos automatically. Although the caption will be generated in just the English language for now. 

These captions are added or edited before publishing the video to the platform. One more thing is the activation of high contrast mode on the LinkedIn App. Users can now improve the accessibility of the videos on LinkedIn. This feature is helpful for those who have visual impairments and low vision.

Linkedin Enhanced Video Accessibility
Linkedin Enhanced Video Accessibility

2- Job Titles For Standardized Accessibility

If you work in the accessibility field, you can now choose from a list of standardized job titles like “accessibility designer” or “accessibility engineer” to help you identify and get opportunities that match your expertise and skills.

3- Alt Text Descriptions Addition In Images

Advertisers can now add alternate or alt-text text descriptions to images in their ads. This allows blind or visually impaired individuals to comprehend the displayed images.

4- Job Search Updates

In recent years, the process of searching for a new job has changed dramatically. Many professionals are interested in learning about and pursuing new career opportunities, even if they are not actively looking for a new position.

According to LinkedIn, people are seeking more career opportunities that align with their values and interests, such as upskilling, professional advancement, and work-life balance.

Linkedin Job Search Updates
Image credit: searchenginejournal.com

LinkedIn analyzes tailored job collections to benefit casual job seekers that users can find without completing a search. LinkedIn is assessing tailored job collections with a small number of organizations in the United States, aiming for “rapid” expansion.

5- B2B Product Search Updates

LinkedIn just launched product pages to assist users in exploring products that fit their needs, linking with community experts, and making a purchase if interested. LinkedIn features around 90,000 B2B products that members may simply find using a LinkedIn search. LinkedIn intends to introduce additional category filters and increase the relevancy of product pages in order to provide a more customized experience. 

Linkedin B2B Product Search Updates

When making purchase decisions for businesses, professionals frequently have to go through a prolonged and complex process that includes researching products and alternatives, getting feedback from customers, and contacting sales representatives. Product pages are designed to help professionals make more enlightened purchase decisions.

6- Post Scheduling

LinkedIn now offers a feature that many brands and professionals have always wanted: the option to schedule and prepare their postings ahead of time. When you create a post, a “schedule” symbol will display next to the “Post” button. 

To schedule your post, click the icon, then choose the day and time you want your content to be shared. You have full control over your content and may make changes as you go. That’s how you don’t have to worry about if you want your content to be shared on weekends. It will be shared automatically according to the schedule.

Linkedin Post Scheduling

7- Content Analytics

LinkedIn knows the importance of having access to data that can help you grow your audience and assess the usefulness of your content. To do this, LinkedIn is updating the creator analytics dashboard. 

So, audience information and top-performing content can be included there. This allows you to observe the evolution of your following and learn more about your audience’s demographics. This allows you to examine the evolution of your following and learn more about your audience’s demographics.

Linkedin Content Analytics

Thanks to the dashboard’s new data exporting function, you can use this data to discover patterns and manage analytics in the way that works best for you. Please keep in mind that you must have activated your creator mode to get these updates.

Nisha Shafiq

Senior Content Writer With Expertise In Digital Marketing

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