FI - What are the pros and cons of social media marketing

What are the Pros and Cons of Social Media Marketing?



The business world is gaining a great deal of influence from social media and exploring its major opportunities for the future. Marketing through social media has proven to be an effective strategy for most entrepreneurs and marketers. Several eCommerce sites have used Instagram Stories to attract visitors to their eCommerce sites or used promotional videos on YouTube to boost sales of new products.

On Twitter, others have jumped on hashtag trends. The modern era of marketing is all about social media platforms. And it is more important than ever to incorporate this into your digital marketing strategy. In a study conducted by Smart Insights, more than half of the world’s population uses social media. The average amount of time people spend is 2 hours and 29 minutes per day. 

Social media is the best place to know about your potential customers and reach out to them to market your product by solving their needs. Hence, if you haven’t started using social media yet, It’s time to get on board with social media marketing and start putting your business in front of new audiences today! Never be the last player of the game.

Social media marketing – what does it entail? 

Social media marketing is the process of promoting a product or service through the use of a network of platforms such as Twitter, Facebook, and LinkedIn. It’s about creating a steady stream of relevant and engaging content for your audience and providing value. Social media can be effective when used correctly to build brand awareness and increase sales by driving potential customers to your Website.

Why is social media best for marketing?

The growth of social media has increased human interaction and made it more convenient and accessible. This feature makes social media a top choice for advertising. As most people on the planet use social media, your business needs to have an effective media marketing strategy that gets you in front of the right people. Businesses today can’t afford to neglect social media marketing; 77% of social media marketers say that this year’s efforts were effective to a large extent. Does social media make sense for your business? Let me spoil it for you: Yes. 

There are more benefits than disadvantages. 

Pros and cons of social media marketing for your business in 2022 

Let’s weigh the pros and cons of social media for businesses, so we can make an informed decision.


1. An Economical Approach to Social Media Outreach

Marketing your brand through social media is cost-effective, so you won’t have to break the bank to get it done. With SMM, you can start marketing your own business for free. A basic level of interaction is possible with your customers. Businesses find social media attractive because it is a low-cost digital marketing channel. You can promote your products for free on various renowned social media networks.

You are welcomed to set up a business account on a social app and start posting content on your business page for free. There are also some free features, such as messaging and analytics. However, you will have to pay if you wish to use the advertising and targeting features. You can easily align your spending on ads with your budget. If you hire a social media management team, you’ll be able to run a more effective ad campaign, which pays off over time.

2. Broaden your audience

Social media platforms provide a large audience of potential customers who can follow your business’s online profiles. Furthermore, unlike traditional media, social media does not have a predetermined audience, so you can reach any demographic regardless of age, gender, or social standing. As a result, you have the ability to reach not only your target audience but also those who would benefit from your services but are unaware of their existence.

3. Promote brand loyalty

In every business, trust is essential to customer relationships, as trust increases the likelihood of customers buying your products and patronizing your service. You can gain greater customer trust when you interact and connect with them. Customers may feel more emotionally connected to your company if you consistently provide updates, quality content, and exceptional customer service. This is how brand loyalty is achieved.


  • Time-consuming effort:

A successful marketing campaign requires spending as much time online as possible, updating your pages with relevant content that engages your audience. Additionally, social media marketing calls for you to respond promptly to audience comments or questions. As a result, social media marketing requires a lot of time. Partnering with a reliable company for social media marketing services, such as Ayraxs, will save you resources and time and reduce costs. 

  • Results take time to achieve!

The results of your first-week posting content might not be consistent. If you don’t have a trick that lets you produce viral posts continuously, your brand won’t build momentum overnight. Take advantage of social media marketing services if you can. Ensure that you do your research before committing to anything.

Final Thoughts

As a result of reading the pros and cons of social media marketing, you now have a better insight into whether or not it’s the right choice for your business. You can achieve some tangible, favorable results with social media marketing for your business. It’s not going to give you an instant burst of sales, but it can provide you with the opportunity to build long-term relationships. Hiring a digital marketing agency like Ayraxs will help you achieve better results with Social Media Marketing. If you are interested in doing so, feel free to contact us. 


Head of Digital Marketing

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