While creating a marketing strategy, social media marketing and digital marketing can be reciprocated. Most of the time, digital marketing and social media marketing are considered the same thing. But they are two different aspects of each marketing plan.
Although there is not a complex difference between them, you can distinguish both easily. On one side, digital marketing is a broader term and is considered an umbrella under which all marketing activities fall.
On the other hand, social media marketing is just a single aspect of digital marketing. The main focus is marketing on various social media platforms, such as Facebook, Instagram, Linkedin, etc. Social media is one of the most used forms of digital marketing with a greater audience.
Everyone should know the clear difference between these terms. It will help in creating an effective marketing strategy.
In digital marketing, various digital channels generate higher sales and more profits. Through these channels, not just the brand’s awareness is created, but the customers’ trust is also gained by creating value for your brand. Some of the most common activities included in digital marketing strategy are the following:
- Strategies’ testing
- Measurement of analytics
- Campaign changes
Considering the following things, the person who holds the charge of digital marketing finds the best strategy for a specific brand business. Some tools to determine the best approach for a brand or company include search engine optimization, content-generated tools, Website analytics, paid social media marketing, targeted tools, and many more.
You don’t need to use all the digital channels while creating a marketing strategy. A digital marketer has to build a personalized marketing strategy tailored to every brand or business story. A digital marketer must use all the possible and perfect digital marketing channels according to the target audience and, most importantly, as per the budget of the company.
Social Media Marketing
The primary and sole focus of social media marketing is the creation of social platforms’ marketing strategies, such as Facebook, Twitter, Instagram, Pinterest, Youtube, Snapchat, and others. Like digital marketing campaigns, in social media marketing, you don’t have to utilize all social media channels while creating a marketing strategy.
You must choose the right social media channel to advertise your brand. So, being a marketer, you can promote or broadcast your brand voice well. That’s why you must use an appropriate social media channel for the optimal visibility of your brand. Social media platforms are also excellent sources to captivate new customers and engage with existing customers.
Another thing to consider while choosing the right social platform for your brand awareness is keeping the targeted audience in mind. It will help you choose an appropriate social media channel and engage with the right audience.
Let’s clear it up with an example:
People of different ages use different social media platforms as per their interests. So, you must use the right social media platforms for your targeted audiences. If you are targeting youngsters, you should know that they mostly use Snapchat and Instagram.
On the other hand, if you are targeting mature people as your audience, you must go with Facebook. In general, the following are included in a social media marketing strategy:
- Followers Analytics
- Organic and paid marketing
- Customer engagement
- Collaborations with industry influencers
- Attention-grabbing content
- Giveaways and contests are the right marketing strategy usually depending on the nature of the product or services, the type of brand, etc. There might be other types of digital marketing that can be more appropriate to your brand or business.
Engage your existing and new customers
For instance, you have launched a product and want to sell it and give awareness of your product to a large audience.
How will you engage with the existing customers and attract new customers?
Social media is one of the best ways to captivate new customers and raise your brand voice. You can share the updates with your existing customers and send tips and tricks to new customers. You can stay in touch with all your customers by keeping them up to date!
Offline and online channels
Various digital devices are used to promote a product or a brand. You can use offline and online channels, including billboards, text messaging, TV, commercial ads, podcasts, and many others.
Online marketing includes content marketing, search engine marketing, email marketing, etc.
Interestingly, online marketing is taking the place of traditional marketing, including printed billboards, direct email, magazine ads, etc. Marketing always means putting the brands and their products in many people’s eyes.
You can understand well in simple terms that social media marketing is just a part that falls under digital marketing. These terms differ, while both can bring something exciting and profitable for your business. You should use digital or social media marketing per your company’s goals and objectives.