Google Algorithm Update for Search Ranking [28th October]

Numerous SEOs reported a suspected Google search ranking algorithm change on or around October 28. Sites impacted by the unsubstantiated October 13ish update and the October spam update are seeing wild fluctuations in Google ranks and visitors.

Glenn Gabe provided figures on Twitter showing how significant publishers in the U.K. and abroad had substantial fluctuations on October 28 after being impacted by upgrades. Check out these graphs:

And here are some other sites seeing a lot of movement based on the 10/28 update. They were also heavily impacted by the September broad core update. I’m still digging in, but again, a BIG heads-up that something rolled out 10/28 that looks significant. Stay tuned. pic.twitter.com/TbG7gUs8Vr

— Glenn Gabe (@glenngabe) October 31, 2022

can you share charts from some of your clients that may have seen improvements on October 28th?

— Barry Schwartz (@rustybrick) October 31, 2022

Seeing the same. Huge fluctuations https://t.co/3G2fM48tWF

— Taylor Kurtz (@RealTaylorKurtz) October 31, 2022

Let’s have a look at the tools!

Rank Ranger demonstrated higher mobile instability amongst all other tools on the date 28th of October.

Mozcast was one of the pretty warms.

Semrush Sensor noted that switching it to only UK results didn’t make it any more erratic but did indicate a slight bump on that date:

SERPmetrics show up a glitch.

Algoroo was not disturbed

Advanced Web Rankings spiked up a bit on the 28th but not huge:

Accuranker was also not disturbed on 28th October:

SERP Volatility Results After The Update 

Here’s the snippet of the Semrush Sensor in which the Winner/Losers categories are showing:

Read Also: Why & How Search Engine Marketing Is Important?