All SEO

9, Aug, 2024(5 mins) | Tayyab Javed

Simple and Affordable SEO Strategies for Small Businesses

Tayyab Javed

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Let’s take the plunge into the enormous world of SEO. These effective yet affordable small business SEO tips can be implemented quickly and effortlessly. All you need is to put in a little bit of time and effort. Buckle up to see the results make your site bound to fly high.

For beginners, SEO might seem a complex and difficult process, but it doesn’t have to be complicated. Indeed, there are a lot of potential opportunities not only for small businesses but also for anyone even with a little bit of knowledge of SEO. You don’t need to have great SEO knowledge, nor you need to spend a higher budget to implement these Budget-Friendly Small Business SEO Tips and Techniques.

After thorough research, we’ve compiled a list of SEO trends and techniques that you didn’t know about.

1- Set Up a Google My Business Account

To begin with, setting up a Google My Business Account is the very first step you shouldn’t miss out on. When you search for a business on Google and see a box showing extra information about the business, that’s a Google My Business listing.

Having a business account amplifies your online visibility to the audience searching for a business like yours. It’s totally free to create and enable your business to appear in local search results for searches specific to your area of operation. Make sure to update all of your business details accurately.

List all the information such as:

Business Name
Address
Phone Number
Website URL
Hours of Operations
Photos and Videos
Services
Posts
Q&A Section
Customer Reviews
Appointments URL

Have a look at the image below.

Screenshot 11fas Ayraxs Technologies

As you can see all of this information appears in a specific feature box on the search results pages, making it a captivating way to get your business noticed.

Also, it will include quick CTA Buttons to help your customers call you or even book an appointment or consultation. Make sure that all of the information you’re mentioning is accurate and up to date to increase the chances of this showing to users.

2- Find and Target the Right Keywords

Think about the words or phrases your clients often use while looking for products or services online. For instance, if you are a digital marketing agency offering digital marketing services, your customers will be more likely to search the keywords like digital marketing services or a particular service “SEO services”.

Perhaps there will be more keywords like this, now you need to create a list of 30 to 50 relevant keywords of your niche then go on Google Ads. After creating an account if you haven’t earlier, you can validate that the keywords in your list are frequently used in online searches.

Using different tools to find more relevant keywords helps build your list. One of the tools is “Keywords Tool” which is a product of Google Ads. Optimize your keywords on every page of your website to make your website visible to more people when prospective customers search using those keywords.

Begin with using keywords in the URL, it’s the address showing in the internet browser of the website’s every particular page. Moreover, add them to the titles and metadata descriptions (the brief text representing what your content is all about).

Keep in mind that Keywords are the bricks used to build your SEO strategies.

So, use strong (relevant) keywords to build effective SEO strategies for your business growth. To get the best results, also consider a bit of other information such as:

Monthly Search Volume:

It shows the average of how many times the keyword is searched in a month.

Keyword Trend:

It shows the popularity of the term or keyword over a period of time. E.g., “leather jackets” might be more popular in winter than in summer.

Keyword Difficulty:

It is a measurement of how difficult is to rank for a specific keyword. Simply if the more businesses are targeting it, the more difficult it will be to rank.

When choosing the keywords, go with the ones having high search volume, positive trend, and lower difficulty level. However, it’s not always easier or possible, so it’s best for small businesses to go with less search volume and low-difficulty keywords to start building your site.

To get more about these, you can take advantage of several free tools such as:

3- Keep Your Website Up to Date with the Updated Content

Search engines love websites that regularly publish or update the content but keep in mind it doesn’t mean to redesign your website every week or twice but it’s preferable to start blogging if you haven’t started yet.

Keywords in blogs hold immense value in growing your business via content marketing. So, you have to ensure that the keywords you’re using in the blogs are of high search volume and lower difficulty level. As a result, there will be more chances to rank or reach the target audience.

For instance, if you want to target the keyword “SEO services” or “SEO agency” you might come up with blogs such as:

If you are not sure which company to choose for boosting your brand’s online presence, connect with Ayraxs – a professional SEO services company.

4- Link Building – Guest Postings

From the whole list, this might be one of the least affordable small business SEO tips, however, can be helpful to get a larger audience if done correctly.

In this technique, apart from creating your own website’s content, you have to consider writing guest posts on other websites too. It’s a great way to raise your brand awareness in front of a different audience by posting your content on other websites.

From an SEO point of view, guest blog posts are effective in offering backlinks to your website. Simply the higher the number of backlinks from quality websites, the greater the chances the search engines will see your website as an industry leader. Ultimately, you’ll have a higher chance of ranking.

If you have no time to write yourself while managing your business’s other important tasks, you can get content writing or copywriting services from Ayraxs. We have experienced writers helping various businesses to engage their readers via informational, promotional, and helpful content.

5- Show Reviews / Testimonials

One of the most trusted ways to introduce your brand to the audience is “customer reviews”. Let’s suppose a customer is not sure about your business and hesitating to avail your services. In such a case, your previously satisfied customers’ reviews can put their minds at ease.

To get more reviews, ask your clients to share their buying experience with you. Let’s suppose you own a digital marketing agency and offer digital marketing services in the US. Ask your clients who got one of your services such as SEO services, then ask them to share the results they accomplished after getting your SEO services.

It is considered one of the most affordable small business SEO techniques. Interestingly you can use the link of your reviews to the social media accounts, business cards, emails and more. Let’s take a sneak peek into Ayrax’s customers’ reviews.

Screenshot 9w Ayraxs Technologies Screenshot 11w Ayraxs Technologies

6- Have a Look at Your On-page SEO

This is what we deal with things with a little more technical. No need to worry after reading the word “Technical”, it’s not as technical as you think. These on-page SEO techniques are easier and quicker to perform. You can optimize your on-page SEO by considering a mini checklist.

With these little but effective changes, you can make your website loved by Google and find your content quickly. Furthermore, these things can increase your chances of ranking and put your website in better favor.

Optimizing URLs

Avoid long and complex URLs, try to keep it concise and simple to give a better understanding to search engines about the page.

Don’t: www.example.com/blog/284683/3jf-cats-unicorn-4848-rig
Do: https://ayraxs.com/google-algorithm-update-for-search-ranking-28th-october/

Use Headings:

Always use headings in your content as it’s a way for users & search engines to scan your content. The title of your page should be H1, and the rest of the subheadings should have H2, or H3 heading tags correspondingly. Using the keywords in the headings would be a plus point for you.

Add Alt Text to Images:

If you haven’t any idea about alt text, let us clarify it first. It’s the written description of an image that shows what the image is about. It’s useful for the people who use screen readers on your website.

Use Links:

Make sure you’re linking your website with other websites or pages within your website or others. You can link them within the content. For instance, if you click here, you’ll navigate to our dedicated SEO services page. It is one of the examples of linking your website’s page within the website which is also called internal linking.

That’s it! You have realized the technical stuff is not as complicated as you were thinking, is it?

7- Get Listed on Online Directories

This is something you can relate to. Have you seen the Yellow Pages? The purpose of those Yellow Pages is to open the book to the right section and give a ring to one of the businesses listed.

Somehow those Yellow Pages do not exist anymore, but online directories do. Basically, these are lists of particular niches, industries, or areas of businesses.

These business listings help your audience to put their trust in your business and make you reliable for them. Moreover, it also promotes your business to a greater number of people even to the people who might not have heard of you.

Isn’t it a win-win approach considering SEO for small businesses?

WRAP IT UP!

After getting insight into these SEO tips for small businesses, all you have to do is the implementation. So, why wait anymore? Go ahead and implement them to experience the results you didn’t see before. Don’t forget that we have shown you Ayraxs’s expertise with the proofs above.

Interestingly you don’t have to waste your time in research while seeking a professional SEO agency when we have gone through a thorough research in this blog to give you an idea about getting premium SEO services for small businesses from a renowned digital marketing agency. Implement SEO in the most efficient and stress-free way by handing over your requirements to us.

Want to know why search engine marketing is important? Take a look at our insightful blog: The Ultimate Guide – Why & How Search Engine Marketing is Important?