Enterprise SEO Trends to Watch in 2024

In the hyper-competitive world of digital marketing, enterprise SEO remains the backbone of success for large corporations seeking visibility and organic traffic. The SEO landscape is rapidly transforming due to technological advancements, changing user behaviors, and search engine algorithm updates. Thus, it is difficult to keep track of ever-changing SEO trends and techniques in the contemporary digital landscape.

It’s universally acknowledged that businesses that proactively identify and seize new opportunities before they become mainstream are often the ones that achieve remarkable success. Hence, Ayraxs will ensure that you discover new SEO opportunities ahead of your competitors.

Let’s take a closer look at 5 different enterprise SEO trends for 2024.

What is Enterprise SEO?

Enterprise SEO is the practice of optimizing the websites of large enterprise companies to improve their search engine rankings and visibility. It involves applying SEO techniques and principles to thousands or even millions of pages, potentially across several websites.

Here are some examples of enterprise websites:

• Large e-commerce websites, e.g., Amazon
• Publicly traded companies such as Apple
• Enterprise businesses with many websites, e.g., The New York Times
• Businesses with several locations, such as Target

Large corporations have various departments, dozens of teams, and stakeholders. Common enterprise-level SEO approaches include stakeholder management, automation, scaling content, and technical SEO management.

If you want to amplify your online presence and drive meaningful growth, then look no further than Ayrxas – a dedicated enterprise SEO agency. With our proven strategies and cutting-edge techniques, we will raise your brand awareness and boost traffic to your business.

5 Essential Trends to Watch in 2024

We’ve curated five significant Google SEO trends that enterprises should be mindful of in 2024.

• Rise of Voice Search and Conversational Intent

According to Statista’s latest research, it is predicted that by 2024, the number of voice assistants will soar to an impressive 8.4 billion units. With the widespread use of smart speakers and virtual assistants like Google Assistant, Amazon’s Alexa, and Apple’s Siri, optimizing content for voice search has become a necessity for enterprises rather than an option.

It’s important to highlight that search is evolving into a conversational experience; hence, marketers can’t solely rely on keyword optimization. It is vital to understand the conversational intent and extended phrases to optimize accordingly. Enterprises need to ensure that their content strategy not only answers specific queries but also identifies and accommodates the broader context in which the query is made.

Users employ a conversational tone in voice search and use longer more natural-sounding phrases. For example, in a traditional text-based search, a user might use a search query like “best enterprise SEO agency” However, a voice search is more likely to be phrased as “What is the best enterprise SEO agency near me?”

Optimizing for voice search presents enterprises with a tremendous opportunity to boost significant traffic to their websites.

• Shift Towards Mobile-First Indexing

Did you know that more than 50% of website traffic worldwide is now driven by mobile devices? And guess what—this percentage is expected to rise exponentially in the coming years. Mobile-first indexing is one of the most prominent enterprise SEO trends for 2024.

Smartphones are readily accessible to millions of people across the globe and as mobile internet usage continues to surpass desktops, search engines are paying huge emphasis on mobile experience in their ranking algorithms. This shift indicates that the search engine rankings will now be determined based on the mobile version of your enterprise website rather than the desktop version.

Enterprise websites should have fast loading times, responsive design, and mobile-friendly navigation.

Google’s updates to its search engine algorithm have made Core Web Vitals a ranking factor. Core Web Vitals are a unique set of factors that Google utilizes to determine a webpage’s overall user experience. Three key metrics are used to measure these vitals: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), which respectively evaluate loading performance, interactivity, and visual stability.

Therefore, mobile-first indexing can no longer be ignored by any large-scale organizations that want to remain competitive in search engine rankings.

Are you feeling overwhelmed by technical jargon? Simplify things by hiring Ayraxs’ enterprise SEO services to optimize your websites for mobile-first indexing.

• Artificial Intelligence is Here to Stay

Bloomberg Intelligence suggests that by the year 2032, generative AI will be worth $1.3 trillion. In recent years, the integration of AI into various aspects of business operations has become more prevalent than ever before. One significant facet of AI that has gained substantial power is Conversational AI, demonstrated by advanced platforms like ChatGPT.

One of the primary challenges that large enterprises encounter is scaling content, largely due to the sheer volume of websites, subdomains, or locations they manage. Generative AI can be utilized to produce quality content with velocity to keep up with the growing content demands of the modern world.

In 2024, smart businesses are starting to harness AI technologies such as machine learning, natural language processing, and predictive analytics to gain deeper insights into user intent, behaviors, and preferences. AI algorithms excel at sifting through vast data volumes to identify trends and insights that would be impossible for humans to detect manually.

This enables enterprises to better understand their target audience and develop effective enterprise SEO strategies to tailor their content accordingly.

• Omnichannel Marketing

Embracing omnichannel marketing will emerge as one of the top SEO trends and techniques in 2024.

In today’s digital landscape, consumers actively interact with brands through a variety of channels, ranging from websites and social media to email and voice assistants. For instance, a prospective customer could first encounter a product via a Facebook ad, research its details by reading reviews on a mobile browser, and buy the product through a desktop website.

According to a study done by Aberdeen Strategy and Research, companies with strong omnichannel customer engagement retain an average of 89% of their existing customers, compared to a 33% retention rate for companies with weak omnichannel marketing.

In 2024, companies leveraging effective omnichannel marketing with consistent messaging and branding across all platforms will not only engage more clients but also foster strong brand loyalty and drive higher conversion rates.

• Planning for Search Generative Experiences (SGE)

Google’s proprietary AI-powered search experience, SGE, is rapidly evolving how users interact with search engines. SGE operates by showing an AI-generated result at the top of the SERP that aims to meticulously summarize the best answer to a search query by aggregating information from reputable sources. The result will include relevant links to its sources below the summarized answer, allowing enterprises to be included in those links.

Businesses can optimize for SGE by creating curated content that directly answers user queries and establishing topical authority. Including expert opinions compliant with Google’s E-E-A-T ranking factors will increase your chances of being featured in AI-generated results.

SGE is one of the prominent Google SEO trends that will shape the future of search results, offering organizations a strategic advantage if leveraged ahead of their competitors.

Empower Your Business with Ayraxs’ Enterprise SEO Optimization

Whether you’re looking for comprehensive SEO services or targeted enterprise SEO solutions, Ayraxs is here to guide you every step of the way. Our experienced team of SEO experts is committed to tailoring solutions that align with your unique goals and industry demands.